An organization's only sustainable competitive advantage lies in:
A) The data warehouse.
B) The creation of unrealistic expectations.
C) The employees' knowledge and how they apply that knowledge to business problems.
D) The use of business intelligence.
E) The business processes.

Question

Quizplus · Accepted Answer

The employees' knowledge and their ability to apply that knowledge to solve business problems are the only sustainable competitive advantage for an organization. While other factors such as data warehousing, business intelligence, and business processes can certainly help an organization, they are not sustainable in the long run unless they are supported and maintained by knowledgeable, capable employees. Likewise, creating unrealistic expectations may lead to short-term gains, but it is not a sustainable advantage.

An Organization's Only Sustainable Competitive Advantage Lies In