Exemplifying the phenomenon of ________,companies like GE have committed significant resources to developing products that meet the needs of developing nations,products that deliver adequate functionality at a fraction of the cost.Interestingly,these products have subsequently found considerable success in value segments in wealthy countries as well.
A) total wage costs and indirect costs
B) risk reduction
C) reverse innovation
D) the optimization of value-chain activity locations

Question

Quizplus · Accepted Answer

Companies like GE have committed significant resources to developing products that meet the needs of developing nations, products that deliver adequate functionality at a fraction of the cost. Interestingly, these products have subsequently found considerable success in value segments in wealthy countries as well. Hence, this process is referred to as reverse innovation, a new motivation for international expansion.

Exemplifying the Phenomenon of ________,Companies Like GE Have Committed Significant