Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy?
A) Consumers are willing to pay more for specific product features.
B) Customer needs and interests are becoming more dissimilar.
C) MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features.
D) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.

Question

Quizplus · Accepted Answer

Levitt advocated strategies that favored global products and brands. This approach rested on three key assumptions:customer needs and interests are becoming increasingly homogeneous worldwide; people around the world are willing to sacrifice preferences in product features, functions, design, and the like for lower prices at high quality; substantial economies of scale in production and marketing can be achieved through supplying global markets.

Which One of the Following Is One of the Theodore