Chandra and Michael are a young married couple. They currently drive an SUV but would consider buying a smaller, more fuel-efficient car now that the prices on those models have come down. They shop at their local organic shop when they are making a special meal, but they more frequently shop at their local supermarket. Chandra and Michael are interested in composting, and even took a workshop on how to start their own compost bin, but getting started just hasn't been a priority for them. Chandra and Michael would most likely be classified as belonging to the ________ group.
A) LOHAS
B) green marketing
C) social marketing
D) Conventionals
E) Drifters

Question

Quizplus · Accepted Answer

Chandra and Michael show interest in environmentally friendly practices, such as considering a more fuel-efficient car and shopping at an organic shop, but they have not fully committed to these practices. Their behavior aligns with "Drifters," who are characterized by a general interest in green or sustainable living but lack consistent commitment or prioritization of these values in their daily choices.

Chandra and Michael Are a Young Married Couple