It is most accurate to say that customers buy from stores and companies that offer which of the following?
A) the highest value for the dollar
B) the highest customer perceived value
C) the highest level of customer satisfaction
D) the most attractive company image
E) the most concern for society's interests

Question

Quizplus · Accepted Answer

Customers are likely to buy from stores and companies that offer the highest customer-perceived value, which encompasses the overall benefits that customers perceive to outweigh the cost of the goods or services. While factors such as price, quality, and service can contribute to customer-perceived value, it ultimately depends on the customer's individual preferences and experiences.

It Is Most Accurate to Say That Customers Buy from Stores