Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of ________.
A) customer perceived value
B) customer satisfaction
C) loyalty
D) demand
E) customer lifetime value

Question

Quizplus · Accepted Answer

Sally's comparison of her expectation for the lotion and her perception of how the lotion made her skin feel and look is an example of customer satisfaction measurement.

Sally Purchased Brand X Lotion