Kristopher works for the marketing department of a large firm. His job involves using information provided by the company's CRM system to write email and text messages to customers that appeal to their specific needs and characteristics. Kristopher is involved in the ________ step of customer relationship management.
A) customer identification
B) customer authorization
C) customer differentiation
D) customer loyalty
E) customization

Question

Quizplus · Accepted Answer

Kristopher's job involves customization, which is the step of using customer data to personalize communications with individual customers. This is an important part of customer relationship management, as it helps to build stronger relationships with customers and increase their loyalty to the company.

Kristopher Works for the Marketing Department of a Large Firm