Donna wants to buy a new coat. During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat. She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.
A) product evaluation
B) evaluation of alternatives
C) problem/opportunity recognition
D) information search
E) purchase decision

Question

Quizplus · Accepted Answer

During the information search stage, Donna will gather information about stores and styles of coats available to her. She will look for recommendations from friends and search for sales in the newspaper. She will also physically visit nearby stores to see the available options in her price range.

Donna Wants to Buy a New Coat