A luxury marketer must balance the need to develop a product image of quality and prestige and the need to appeal to as broad a group of consumers as possible.

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Luxury marketers aim to create a product image that is associated with prestige and high quality, but they also want to appeal to a wider audience in order to increase sales and revenue. This balance can be challenging, but it is essential for a successful luxury marketing strategy.

A Luxury Marketer Must Balance the Need to Develop a Product