Which step in the five-step marketing research process has been left out of the following list: defining the problem, conducting the research, analyzing the research, and addressing the problem in a research paper?
A) developing the research budget
B) choosing the research agency
C) choosing the research method
D) designing the research
E) comparing and contrasting primary and secondary data

Question

Quizplus · Accepted Answer

The step of designing the research has been left out. This involves determining the research approach, developing the research questions or hypotheses, selecting the data collection method, and designing the sampling plan.

Which Step in the Five-Step Marketing Research Process Has Been