Marketing researchers usually draw conclusions about large groups of consumers by studying a small ________ that is selected to represent the population.
A) group
B) target group
C) population
D) sample
E) audience

Question

Quizplus · Accepted Answer

Marketing researchers draw conclusions about a larger population by studying a sample that is selected to represent that population. The sample should be representative of the population so that the conclusions drawn from studying the sample can be generalized to the larger population with a certain degree of accuracy. Sampling is a cost-effective way of studying a population, as it allows researchers to collect data from a smaller group than the entire population.

Marketing Researchers Usually Draw Conclusions About Large Groups of Consumers