Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use?
A) syndicated research
B) sales performance reports
C) online questionnaires
D) Web search engines
E) local chambers of commerce

Question

Quizplus · Accepted Answer

Online questionnaires are a source of primary data because they involve collecting new data directly from respondents for a specific research purpose. The other options (A, B, D, E) are considered secondary data sources, as they involve using data that has already been collected for some other purpose.

Nathan Zabalas Owns a Regional Chain of Drug Stores