Businesses selling to other businesses tend to discuss ________ when presenting their product and services than business-to-consumer brands do.

Question

Quizplus · Accepted Answer

Business-to-business sales tend to focus more on the rational elements, such as cost savings, efficiency, and return on investment, compared to emotional or status benefits. B2B customers often make purchasing decisions based on logic and practicality rather than emotional appeal or brand personality.

Businesses Selling to Other Businesses Tend to Discuss ________ When