When New Port Shipping uses segmented marketing, it targets several segments and offers a unique product tailored to each one. This approach is called ________ marketing.
A) undifferentiated
B) differentiated
C) concentrated
D) individual
E) niche

Question

Quizplus · Accepted Answer

Segmented marketing involves targeting multiple segments with unique products, which is indicative of differentiated marketing. Undifferentiated marketing involves targeting the entire market with a single product, concentrated marketing involves targeting a single segment with a tailored product, and niche marketing involves targeting a narrow segment with highly specialized products. Individual marketing involves tailoring products to the preferences of individual customers, but is not the best choice for this scenario involving multiple segments.

When New Port Shipping Uses Segmented Marketing, It Targets Several