Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation.
A) needs
B) demographic
C) behavioral
D) psychographic
E) values

Name: Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation. A) needs B) demographic C) behavioral D) psychographic E) values
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

The segmentation based on the frequency of product usage is behavioral segmentation.

Shampoo Marketers Rate Buyers as Light, Medium, or Heavy Product