A perceptual map is a tool for identifying the positions of brands in consumers' minds.

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation that helps to identify the position of different brands in the consumers' minds based on their attributes and characteristics. It is a commonly used marketing research tool that can help businesses to understand their target customers' preferences and make informed decisions about their marketing strategies.

A Perceptual Map Is a Tool for Identifying the Positions