Creating and updating the marketing plan is the responsibility of ________.

Question

Quizplus · Accepted Answer

The marketing department is responsible for developing and executing the marketing plan. While top management may provide guidance and input, it is ultimately the marketing department's responsibility to create and update the plan. The portfolio manager may be involved in aspects of the plan related to specific products or services, but they do not have overall responsibility for it. The finance department is more focused on financial management and may provide input on budgeting, but not on the overall marketing plan. The public relations agency may be involved in specific promotional activities, but not in creating the overall marketing plan.

Creating and Updating the Marketing Plan Is the Responsibility of ________