Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes concept testing, the next step is ________.
A) commercialization
B) focus group surveys
C) concept development
D) post-testing
E) marketing strategy

Question

Quizplus · Accepted Answer

Once the prototype passes concept testing, the next step is commercialization, which involves bringing the product to the market and making it available to consumers.

Once the Prototype of Wainwright Industries' New Riding Lawnmower, Made