Although test marketing costs can be high, they are often small when compared with ________.
A) business analysis costs
B) the costs of a major mistake
C) prototype development costs
D) the costs of idea generation
E) research and development costs

Question

Quizplus · Accepted Answer

Test marketing is done to minimize the risk of a major mistake in launching a product. The cost of a major mistake can be much higher than the cost of test marketing. While business analysis, prototype development, idea generation, and research and development costs are all important factors in bringing a product to market, they are not directly related to the potential cost of a major mistake.

Although Test Marketing Costs Can Be High, They Are Often