A company that wants to establish a dominant market share during the introduction stage of a product's life cycle would be most likely to use a skimming strategy.

Question

Quizplus · Accepted Answer

A skimming strategy involves setting high prices initially to "skim" revenue layers from the market, which is not typically aimed at quickly establishing a dominant market share. Instead, a penetration pricing strategy, which sets low prices to attract a large number of customers and gain a significant market share quickly, would be more appropriate for this goal.

A Company That Wants to Establish a Dominant Market Share