The price-quality ratio describes which of the following relationships?
A) Higher-priced products are assumed to have a lower quality.
B) Higher-priced products are assumed to be in greater demand.
C) Higher-priced products are assumed to be in lesser demand.
D) Lower-priced products are assumed to have lesser quality.
E) Lower-priced products are assumed to have greater quality.

Question

Quizplus · Accepted Answer

The price-quality ratio suggests that lower-priced products are assumed to have lesser quality. This means that consumers often associate lower prices with lower quality products, while higher prices suggest better quality.

The Price-Quality Ratio Describes Which of the Following Relationships