As the salesperson entered the prospect's office, the salesperson extended his hand and said, "Your old college roommate, Tiara Johns, suggested I call on you." This action occurred in which stage of the personal selling process?

Question

Quizplus · Accepted Answer

The action described occurs in the "approach" stage of the personal selling process, where the salesperson makes the initial contact with the potential customer and often uses a referral or common connection to establish rapport.

As the Salesperson Entered the Prospect's Office, the Salesperson Extended