Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a selective market of individuals who have recently donated to international charities.Which of the following types of direct marketing is Fiona most likely to use?

Question

Quizplus · Accepted Answer

Direct-mail marketing allows for personalized and targeted messaging to a specific group of individuals, which would be ideal for reaching the selective market of individuals who have recently donated to international charities that Fiona is targeting. Catalog marketing and direct-response TV marketing may not be as effective for this particular audience, as they may not be as receptive to these forms of advertising. Telemarketing may have some success, but it can be perceived as intrusive and may not reach as many individuals as direct-mail marketing. E-commerce is not an appropriate option as it refers to online transactions, rather than a form of direct marketing.

Fiona Lambrech Is the Marketing Director of a Charity That