7-Eleven has recently begun to redesign and restock its stores to offer a more upscale environment and products, such as house wines and fresh foods. According to the 7 Ps classification of the elements of the marketing mix, 7-Eleven has changed its ________.

Question

Quizplus · Accepted Answer

The physical evidence element of the marketing mix refers to the tangible components that customers can see or touch, such as the store design and layout, packaging, and signage. By redesigning and restocking its stores, 7-Eleven has changed its physical evidence to offer a more upscale environment and products.

7-Eleven Has Recently Begun to Redesign and Restock Its Stores