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A Church Put Advertisements in Its Weekly Bulletins to Encourage

Question 2

Multiple Choice

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief,positive story about how fellow members have helped them during times of need.Jack volunteered and shared his story during a service.Afterward,he felt joyous.Was this an exchange in a marketing sense?


A) Yes,because the church ran an advertisement,a marketing activity.
B) No,because the church is a nonprofit organization and these actions are expected without any expectation of "exchange."
C) No,because no money was exchanged.
D) Yes,because sharing his story at a service was exchanged for a feeling of joy.
E) No,because the church did not provide Jack with a tangible product or service.

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