The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park,a large upscale shopping mall.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following marketing actions would most likely help The Arizona Biltmore communicate with potential convention attendees?
A)Place an ad in the in-flight magazines of all the major airlines targeting business/first-class fliers.
B)Send a mass mailing to all local businesses.
C)Set up information kiosks at several locations within the Biltmore Fashion Park.
D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
E)Offer special discount rates to guests coming from the East Coast.

Question

Quizplus · Accepted Answer

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs;(2)a desire and ability on their part to be satisfied;(3)a way for the parties to communicate;and (4)something to exchange.The Arizona Biltmore needs to concentrate on "communication."

The Arizona Biltmore in Phoenix Is a Resort Hotel Located