Showstoppers refer to
A) creative or innovative members of a marketing team.
B) unexpected alternative uses for a product that result in a sudden increase in sales.
C) factors that might doom a product in the marketplace.
D) a sudden loss of financial backing even though the item is in production.
E) a situation when a competitor's product suddenly beats a firm's new product to the marketplace.
Correct Answer:
Verified
Q46: Marketers often discover consumer needs by
A) implementing
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Q48: Concerns about privacy might have been a
Q52: A need refers to
A)a sense of personal
Q53: A _ occurs when a person feels
Q55: A factor that might doom a product
Q55: Ryan receives a coupon on his iPhone
Q56: All of the following are examples of
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