Figure 2-5

-Taco Bell sells Doritos Locos Tacos in the U.S. ,with shells made out of Nacho Cheese Doritos.At introduction,the chain sold 100 million tacos in the first 10 weeks alone,its most popular product launch of all time.Considering Figure 2-5 above,this is an example of a ________ strategy that would be found in quadrant ________.

Question

Figure 2-5
 
-Taco Bell sells Doritos Locos Tacos in the U.S. ,with shells made out of Nacho Cheese Doritos.At introduction,the chain sold 100 million tacos in the first 10 weeks alone,its most popular product launch of all time.Considering Figure 2-5 above,this is an example of a ________ strategy that would be found in quadrant ________.

Quizplus · Accepted Answer

Product development is a marketing strategy of selling new products to current markets (B),the situation here.

Figure 2-5 -Taco Bell Sells Doritos Locos Tacos in the U.S. ,With