Question 1

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s,is referred to as

Accepted Answer

Key term definition-caveat emptor.

Question 2

Ethical exchanges between sellers and buyers should result in

Accepted Answer

The exchange process is central to the marketing concept.Ethical exchanges between sellers and buyers should result in both parties being better off after a transaction.

Question 3

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Accepted Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards,like the right to privacy,are relative to particular societies.

Question 4

Culture refers to

Accepted Answer

Key term definition-culture.

Question 5

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced.A business introducing a product into such a country needs to know that its ________ may lead to trademark infringements.

Accepted Answer

In such a country,counterfeiting is viewed as a profitable way of doing business.An international company doing business there must be vigilant in understanding the country's societal culture and norms.

Question 6

The unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Accepted Answer

Differences in societal culture and norms affect the view of ethical behavior.Annual worldwide lost sales from the theft of intellectual property amount to $12.5 billion in the music industry,$11.3 billion in the movie industry,and $69 billion in the software industry.Lost sales,in turn,result in lost jobs,royalties,wages,and tax revenue.

Question 7

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Accepted Answer

Key term definition-Consumer Bill of Rights.

Question 8

Caveat emptor refers to

Accepted Answer

Key term definition-caveat emptor.

Question 9

Copyrights,trademarks,and patents are ________,so unauthorized use is illegal.

Accepted Answer

Copyrights,trademarks,and patents are viewed as intellectual property.Unauthorized use,reproduction,or distribution of intellectual property is illegal in the United States and most countries.

Question 10

In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Accepted Answer

Key term definition-business cultures.

Question 11

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group and serves as a socializing force that dictates what is morally right and just.

Question 12

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Accepted Answer

Caveat emptor means "let the buyer beware." The Consumer Bill of Rights represents the first legislation to put limits on this principle.

Question 13

In most countries,copyrights,trademarks,and patents are viewed as intellectual property,and unauthorized use,reproduction,or distribution of intellectual property is illegal.In a few countries,however,copying enjoys a long tradition,does not carry a stigma,and is legal.For example,copying a masterpiece may be historically considered an art form in its own right.The difference between these two groups of countries shows that ________ affect(s)the view of ethical behavior held in each country.

Accepted Answer

Differences in societal culture and norms affect the view of ethical behavior held in both groups-the first,where infringing on intellectual property is illegal,and in the second,where it is legal.

Question 14

Investors should understand that when purchasing stock,the principle of ________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

Accepted Answer

Caveat emptor means "let the buyer beware." It is up to investors to do the research on a company.Neither the government nor any other organization guarantees the suitability of or the positive returns on their investments.

Question 15

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Accepted Answer

Business cultures comprise the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings.Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the competitive behavior among sellers.

Question 16

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group and serves as a socializing force that dictates what is morally right and just.

Question 17

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Accepted Answer

Moral standards are relative to particular societies.These standards often reflect the laws and regulations that affect social and economic behavior,which can create ethical dilemmas.

Question 18

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

Key term definition-caveat emptor.

Question 19

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

Key term definition-culture.

Question 20

In the private purchase of a used or "pre-owned" car,________ places the burden on the buyer to make sure the car is worth the purchase price,so it is advisable to take the car first to a mechanic.Once the transaction is complete the buyer typically will not receive a warranty or return option from the seller.

Accepted Answer

Caveat emptor means "let the buyer beware." It is up to a car buyer to get adequate information,which can be aided by a mechanic.Courts will not intervene unless there was misrepresentation of defects or fraud.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s,is referred to as

Ethical exchanges between sellers and buyers should result in

Culture refers to

The unauthorized use of intellectual property can severely affect the owners of that property.This practice also

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Caveat emptor refers to

Copyrights,trademarks,and patents are ________,so unauthorized use is illegal.

In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Investors should understand that when purchasing stock,the principle of ________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Which of the following is a socializing force that dictates what is morally right and just?

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

The Latin phrase caveat emptor is a legal concept that means

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as