Question 1

There are three concepts of social responsibility,each relating to particular constituencies.Societal responsibility is characterized by

Accepted Answer

Societal responsibility refers to obligations that organizations have (1)to the preservation of the ecological environment and (2)to the general public.Emphasis is placed on the triple bottom line-recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.

Question 2

Nestlé's marketing of Good Start infant formula promoted the product as hypoallergenic.However,some severely milk-allergic infants experienced serious side effects after using Good Start,including convulsive vomiting.A Nestlé vice president defended the claim and product,saying,"I don't understand why our product should work in 100 percent of cases.If we wanted to say it was foolproof,we would have called it allergy-free.We call it hypo-,or less,allergenic." Nestlé's actions exemplify which of the following philosophies?

Accepted Answer

Utilitarianism is a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.Nestlé officials seemingly believed that most allergic infants would benefit from Good Start-"the greatest good for the greatest number."

Question 3

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

Companies practicing profit responsibility serve owners and stockholders.Companies practicing stakeholder responsibility primarily serve consumers,suppliers,distributors,and employees.Companies practicing societal responsibility primarily have obligations to the preservation of the ecological environment and to the general public.

Question 4

Social responsibility refers to

Accepted Answer

Key term definition-social responsibility.

Question 5

There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

Accepted Answer

Stakeholder responsibility focuses on the obligations an organization has to those who can affect achievement of its objectives.These constituencies include consumers,employees,suppliers,and distributors.

Question 6

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

Utilitarianism is a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.This philosophy underlies the economic tenets of capitalism and is embraced by many business executives and students.

Question 7

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Accepted Answer

There are three concepts of social responsibility: (1)profit responsibility,(2)stakeholder responsibility,and (3)societal responsibility.

Question 8

Profit responsibility refers to

Accepted Answer

Key term definition-profit responsibility.

Question 9

According to the personal moral philosophy of ________,if the benefits exceed the costs,the behavior is ethical.

Accepted Answer

Utilitarianism assesses the costs and benefits of the consequences of a behavior.If the benefits exceed the costs,then the behavior is ethical.If not,then the behavior is unethical.

Question 10

Stakeholder responsibility refers to

Accepted Answer

Key term definition-stakeholder responsibility.

Question 11

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Accepted Answer

Key term definition-social responsibility.

Question 12

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

Companies practicing profit responsibility serve owners and stockholders.Companies practicing stakeholder responsibility primarily serve consumers,suppliers,distributors,and employees.Companies practicing societal responsibility primarily have obligations to the preservation of the ecological environment and to the general public.

Question 13

Gap Inc.ended its relationship with 23 foreign production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events,Gap Inc.created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct.This is an example of

Accepted Answer

Social responsibility is the view that organizations are part of a larger society and are accountable to that society for their actions.

Question 14

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Accepted Answer

Key term definition-profit responsibility.

Question 15

Genzyme,the maker of Cerdelga,a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide,has been criticized for charging up to $300,000 for a year's worth of Cerdelga.This is an example of the manufacturer adhering to its

Accepted Answer

Profit responsibility holds that companies have a simple duty: to maximize profits for their owners or stockholders.Important considerations here are (1)how companies can recover costs of their research and development if they give away their discoveries and/or (2)how they can compensate their stakeholders if they sell their products at a loss.

Question 16

There are three concepts of social responsibility,each relating to particular constituencies.Profit responsibility is characterized by

Accepted Answer

Profit responsibility holds that companies have a simple duty: to maximize profits for their owners or stockholders.This view is expressed by Nobel Laureate Milton Friedman,who said,"There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud."

Question 17

Which of the following statements about social responsibility is most accurate?

Accepted Answer

The societal marketing concept stresses marketing's social responsibility by not only satisfying the needs of consumers but also providing for society's welfare.Social responsibility means that organizations are part of a larger society and are accountable to that society for their actions.

Question 18

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

Key term definition-stakeholder responsibility.

Question 19

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Accepted Answer

Key term definition-utilitarianism.

Question 20

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

Accepted Answer

Social responsibility means that marketing firms,as well as other organizations,exist as part of a larger society and are accountable to that society for their actions.Exxon acted,at least initially,with only the organization's interests in mind.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing

There are three concepts of social responsibility,each relating to particular constituencies.Societal responsibility is characterized by

The groups primarily served by a firm exhibiting stakeholder responsibility include

Social responsibility refers to

There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

The personal moral philosophy of utilitarianism underlies the economic tenets of

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Profit responsibility refers to

According to the personal moral philosophy of ________,if the benefits exceed the costs,the behavior is ethical.

Stakeholder responsibility refers to

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

The groups primarily served by a firm exhibiting profit responsibility include

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Genzyme,the maker of Cerdelga,a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide,has been criticized for charging up to $300,000 for a year's worth of Cerdelga.This is an example of the manufacturer adhering to its

There are three concepts of social responsibility,each relating to particular constituencies.Profit responsibility is characterized by

Which of the following statements about social responsibility is most accurate?

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as