Which of the following statements regarding goods is most accurate?
A)Nondurable goods rely more on advertising than durable goods.
B)Durable goods benefit more from advertising than nondurable goods.
C)There is little,if any,difference between marketing actions for durable and nondurable goods.
D)Nondurable goods rely more on personal selling than durable goods.
E)The durable and nondurable classification applies to services as well as to products.

Question

Quizplus · Accepted Answer

A nondurable good is an item consumed in one or a few uses whereas a durable good is one that usually lasts over many uses.This classification method also provides direction for marketing actions.For example,nondurable goods rely heavily on consumer advertising.In contrast,durable goods generally emphasize personal selling.

Which of the Following Statements Regarding Goods Is Most Accurate