If you were a marketing manager and were presented with the information in the CDI/BDI Marketing Dashboard above,you would determine that the ________ segment has the most opportunity for increasing Hawaiian Punch sales.

Question

Quizplus · Accepted Answer

Households with children 13 to 18 years old have high fruit drink consumption with a CDI of 120.But Hawaiian Punch is relatively weak in this segment with a BDI under 100,thus representing the best opportunity to increase sales.Conversely,households without children represent the poorest marketing opportunity because these households don't consume many fruit drinks,as indicated by a CDI of 40.See Applying Marketing Metrics.

If You Were a Marketing Manager and Were Presented with the Information