Which of the following statements regarding service branding is most accurate?
A)New services cannot be patented.
B)Because services are intangible and more difficult to describe,brand names and logos are of critical importance.
C)Services must include the word service in all their brand names.
D)Service firms without a brand reputation find it easy to introduce new services.
E)All service logos and brands must be designated with the "ˢᴹ" symbol.

Question

Quizplus · Accepted Answer

Because services are intangible and more difficult to describe,the brand name or identifying logo of the service organization is particularly important when a consumer makes a purchase decision.

Which of the Following Statements Regarding Service Branding Is Most