Question 1

Full-line forcing is a special kind of ________.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

Key term definition-full-line forcing.

Question 2

As it relates to the definition of logistics management,flow refers to decisions needed to move

Accepted Answer

Logistics deals with decisions needed to move a product from the source of raw materials to the point of consumption,that is,the flow of the product.

Question 3

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.To accomplish this,Johnson Controls must

Accepted Answer

Logistics involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost for Ford in this case.

Question 4

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

Key term definition-logistics.

Question 5

Resale restrictions exist if a supplier

Accepted Answer

Key term definition-resale restrictions.

Question 6

Questions of legality regarding tying arrangements and exclusive dealing are most likely to occur in which of these?

Accepted Answer

Tying arrangements and exclusive dealing often arise in franchising.They are illegal if the tied products could be purchased at fair market value from other suppliers at desired quality standards of the franchiser.

Question 7

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups,napkins,and other paper products with the franchise logo.The franchisee can buy the identical utensils from a local supplier for half the price.This requirement would be an example of a(n)

Accepted Answer

A tying arrangement occurs when a supplier requires the franchisee purchasing some products to buy others from the supplier.This is illegal if the tied products could be purchased at fair market values from other suppliers at desired quality standards of the franchiser.

Question 8

A(n)________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Accepted Answer

Key term definition-resale restrictions.

Question 9

A marketing channel relies on ________ to make products available to consumers and industrial users.

Accepted Answer

A marketing channel relies on logistics to make products available to consumers and industrial users.

Question 10

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Accepted Answer

Key term definition-logistics management.

Question 11

Resale restrictions have been prosecuted under the Sherman Act.Today,however,the courts apply the ________ in such cases and consider whether such restrictions have a "demonstrable economic effect."

Accepted Answer

Resale restrictions have been prosecuted under the Sherman Act.Today,however,the courts apply the "rule of reason" in such cases and consider whether such restrictions have a "demonstrable economic effect."

Question 12

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as

Accepted Answer

Exclusive dealing exists when a supplier requires a channel member to sell only its products.

Question 13

A refusal to deal with existing channel members may be illegal under the

Accepted Answer

Even though a supplier has a legal right to choose intermediaries to carry and represent its products,a refusal to deal with existing channel members may be illegal under the Clayton Act.

Question 14

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

Accepted Answer

Key term definition-resale restrictions.

Question 15

________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

Key term definition-full-line forcing.

Question 16

Logistics management refers to

Accepted Answer

Key term definition-logistics management.

Question 17

Logistics is most closely related to which element of the marketing mix?

Accepted Answer

Logistics involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.

Question 18

Logistics refers to

Accepted Answer

Key term definition-logistics.

Question 19

Under the Clayton Act,________ with existing channel members may be illegal.

Accepted Answer

Even though a supplier has a legal right to choose intermediaries to carry and represent its products,a refusal to deal with existing channel members may be illegal under the Clayton Act.

Question 20

A tying arrangement exists if a supplier requires

Accepted Answer

Key term definition-tying arrangement.

Quiz 15: Managing Marketing Channels and Supply Chains

Full-line forcing is a special kind of ________.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

As it relates to the definition of logistics management,flow refers to decisions needed to move

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.To accomplish this,Johnson Controls must

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Resale restrictions exist if a supplier

Questions of legality regarding tying arrangements and exclusive dealing are most likely to occur in which of these?

A(n) ________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

A marketing channel relies on ________ to make products available to consumers and industrial users.

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Resale restrictions have been prosecuted under the Sherman Act.Today,however,the courts apply the ________ in such cases and consider whether such restrictions have a "demonstrable economic effect."

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as

A refusal to deal with existing channel members may be illegal under the

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Logistics management refers to

Logistics is most closely related to which element of the marketing mix?

Logistics refers to

Under the Clayton Act,________ with existing channel members may be illegal.

A tying arrangement exists if a supplier requires