Question 1

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Accepted Answer

Exclusive distribution exists where only one retail outlet in a specified geographical area carries the firm's products.Exclusive distribution is typically chosen for specialty products or services.Bentley Motors has about 40 dealerships in the United States.

Question 2

Which is the most common form of distribution intensity used today?

Accepted Answer

Today,selective distribution is the most common form of distribution intensity.

Question 3

Selective distribution refers to

Accepted Answer

Key term definition-selective distribution.

Question 4

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Accepted Answer

Information is an important requirement when buyers have limited knowledge or desire specific data about a product or service.Properly chosen intermediaries communicate with buyers through in-store displays,demonstrations,and personal selling.

Question 5

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.First,it limits head-to-head competition for an identical product.Second,it provides a point of difference for a retailer or distributor.

Question 6

The distribution intensity associated with products such as Dell personal computers is referred to as

Accepted Answer

Selective distribution is the most common form of distribution intensity and is usually associated with personal computers such as those from Dell.Dell's decision was consistent with current trends.Today,selective distribution is the most common form of distribution intensity.

Question 7

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

Selective distribution lies between the two extremes of intensive distribution and exclusive distribution and means that a firm selects a few retailers in a specific geographical area to carry its products.Selective distribution weds some of the market coverage benefits of intensive distribution to the control over resale evident with exclusive distribution.

Question 8

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Accepted Answer

Exclusive distribution exists where only one retail outlet in a specified geographical area carries the firm's products.Exclusive distribution is typically chosen for specialty products or services.

Question 9

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered the opposite of this degree of distribution density?

Accepted Answer

Exclusive distribution,which uses only one retailer in a specified geographical area to carry the firm's products,is the opposite of intensive distribution,which tries to place its products and services in as many outlets as possible.

Question 10

Exclusive distribution refers to

Accepted Answer

Key term definition-exclusive distribution.

Question 11

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Accepted Answer

Key term definition-selective distribution.

Question 12

All of the following are buyer requirements for choosing a marketing channel except which?

Accepted Answer

The four major considerations for satisfying buyer requirements are (1)information,(2)convenience,(3)variety,and (4)pre- or postsale services.

Question 13

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Accepted Answer

Key term definition-exclusive distribution.

Question 14

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

Information is an important requirement when buyers have limited knowledge or desire specific data about a product or service.In this case,Apple's Genius Bar in its retail stores helps satisfy customers' buying requirement for information.

Question 15

Manufacturers most likely would use exclusive distribution for which of the following products?

Accepted Answer

Exclusive distribution exists where only one retail outlet in a specified geographical area carries the firm's products.Exclusive distribution is typically chosen for specialty products or services such as Chanel perfume,Steinway pianos,and Baccarat crystal.

Question 16

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Accepted Answer

Information is an important requirement when buyers have limited knowledge or desire specific data about a product or service.In this case,setting up a retirement account requires information.

Question 17

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.First,it limits head-to-head competition for an identical product.Second,it provides a point of difference for a retailer or distributor.

Question 18

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Accepted Answer

A consideration in channel choice is gaining access to channels and intermediaries that satisfy at least some of the interests buyers might want fulfilled when they purchase a firm's products or services.These interests fall into four broad categories: (1)information,(2)convenience,(3)variety,and (4)pre- or postsale services.

Question 19

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

Convenience has multiple meanings for buyers,such as proximity or driving time to a retail outlet,ease of use,or a minimum of time and hassle.

Question 20

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Accepted Answer

Exclusive distribution exists where only one retail outlet in a specified geographical area carries the firm's products.Exclusive distribution is typically chosen for specialty products or services such as expensive jewelry.

Quiz 15: Managing Marketing Channels and Supply Chains

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Which is the most common form of distribution intensity used today?

Selective distribution refers to

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

The distribution intensity associated with products such as Dell personal computers is referred to as

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered the opposite of this degree of distribution density?

Exclusive distribution refers to

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

All of the following are buyer requirements for choosing a marketing channel except which?

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Manufacturers most likely would use exclusive distribution for which of the following products?

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?