All of the following factors are used to balance the elements of the promotional mix except which?

Question

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The promotional mix can be influenced by the target audience for the promotion,the stage of the product's life cycle,the characteristics of the product,the decision stage of the buyer,and even the channel of distribution.Because the various promotional elements are often the responsibility of different departments,coordinating a consistent promotional effort is necessary to implement the sales promotion strategy and tactics.

All of the Following Factors Are Used to Balance the Elements