An ad for Mercedes-Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo.There was no mention of the company name nor any sign of a product in the ad.This ad was an example of ________ advertising.

Question

Quizplus · Accepted Answer

Reminder institutional advertisements,like the product form,simply bring the company's name to the attention of the target market again.The Mercedes-Benz ad uses the Mercedes-Benz logo to remind customers of the company.

An Ad for Mercedes-Benz Cars Showed a Heart-Shaped Box of Chocolates