Question 1

Product placement refers to

Accepted Answer

Key term definition-product placement.

Question 2

Virgin Mobile,a mobile communications service provider,recently offered consumers a ________ of $100 when they switched their service during a seven-week period,and deducted it from the first bill.

Accepted Answer

Rebates are sales promotions in which money is returned to the customers based on proof of purchase,as is the case with Virgin Mobile.

Question 3

After the release of the movie E.T. ,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M'S,regretted not permitting its product to be used in the film.The use of Reese's Pieces in the movie is an example of

Accepted Answer

Product placements involve the use of a brand-name product in a movie,television show,video game,or commercial for another product,as is the case with E.T.and Hershey's Reese's Pieces.

Question 4

In the film Runaway Bride,Julia Roberts boarded a FedEx truck.Another actor gave voice to FedEx's service guarantee,saying she will arrive "by 10 a.m.the next business day." This is an example of

Accepted Answer

Product placements involve the use of a brand-name product in a movie,television show,video game,or commercial for another product.

Question 5

A trade promotion that involves paying retailers for financing costs or financial losses associated with consumer sales promotions is referred to as a

Accepted Answer

Key term definition-finance allowance.

Question 6

A promotion related to the movie Kong: Skull Island was seen in stores throughout the United States.The goal of the sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products.This type of sales promotion is referred to as a

Accepted Answer

The point-of-purchase display for the movie Kong: Skull Island is designed to maximize the consumer's attention to a DVD release and provide storage for the products.

Question 7

Tom Cruise wore Bausch and Lomb's Ray-Ban sunglasses in the movie Risky Business,and sales skyrocketed.The appearance of the sunglasses in the film is an example of

Accepted Answer

Product placements involve the use of a brand-name product in a movie,television show,video game,or commercial for another product,as is the case with Ray-Ban sunglasses in Risky Business.

Question 8

A consumer sales promotion tool that offers the return of money based on proof of purchase is known as a

Accepted Answer

Rebates are sales promotions in which money is returned to the customers based on proof of purchase.

Question 9

A(n)________ reimburses a retailer for extra in-store support or special featuring of a brand.

Accepted Answer

Key term definition-merchandise allowance.

Question 10

Some studies estimate that ________ percent of a consumer's buying decisions are made in the store.

Accepted Answer

Some studies estimate that one-third (33 percent)of a consumer's buying decisions are made in the store.Grocery product manufacturers want to get their message to you at the instant you are next to their brand in your supermarket aisle,perhaps through a point-of-purchase display.

Question 11

A trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse,which prevents shelf stock from running down during the promotional period,is referred to as a ________ stock protection program.

Accepted Answer

Manufacturers give retailers a case allowance price for products in their warehouse,which prevents shelf stock from running down during the promotional period.This is called a floor stock protection program.

Question 12

Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker products.The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks.The "bus," which provided storage for the featured products,was placed in a high-traffic area of U.S.grocery stores.This type of sales promotion is referred to as a

Accepted Answer

Point-of-purchase displays are displays located in high traffic areas in retail stores,often in aisles where the product category is found or next to the cash register.The point-of-purchase display for Nabisco's annual back-to-school program was designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products.

Question 13

Which of the following is one of three common trade-oriented sales approaches are targeted uniquely to wholesalers,retailers,and distributors?

Accepted Answer

Three common approaches targeted uniquely to wholesalers,retailers,or distributors are: (1)allowances and discounts,(2)cooperative advertising,and (3)training of distributor's sales forces.

Question 14

The consumer sales promotion that involves the use of a brand-name product in a movie,television show,video game,or a commercial for another product is referred to as

Accepted Answer

Key term definition-product placement.

Question 15

Trade promotions are

Accepted Answer

Key term definition-trade-oriented sales (or trade)promotions.

Question 16

A variation of the case allowance is the ________ approach,whereby retailers receive some amount of the product free based on the amount ordered,such as 1 case free for every 10 cases ordered.

Accepted Answer

A variation of the case allowance is the "free goods approach," whereby retailers receive some amount of the product free based on the amount ordered.BOGOs (buy one,get one free)deals are offered to consumers,not retailers.

Question 17

Sales tools used to support a company's advertising and personal selling directed to wholesalers,distributors,or retailers are referred to as

Accepted Answer

Key term definition-trade-oriented sales promotions.

Question 18

A discount on each case ordered during a specific period of time is referred to as a

Accepted Answer

Key term definition-case allowance.

Question 19

When a ________ is offered on lower-priced items as a sales promotion,the time and trouble of mailing in a proof of purchase to get the rebate check often means that many buyers never take advantage of it.

Accepted Answer

A consumer sales promotion tool,the cash rebate offers the return of money based on proof of purchase.When a rebate is offered on lower-priced items,the time and trouble of mailing in a proof of purchase to get the rebate check often means that many buyers never take advantage of it.However,this "slippage" is less likely to occur with frequent users of rebate promotions as well as online consumers.

Question 20

A variation of product placement,called ________,brings fictional products to the marketplace.

Accepted Answer

Key term definition-reverse product placement.

Quiz 18: Advertising,sales Promotion,and Public Relations