All of the following are social media performance measures except which?
A)click per fan
B)cost per click
C)cost per action
D)cost per thousand
E)click-through rate

Question

All of the following are social media performance measures except which?
A)click per fan
B)cost per click
C)cost per action
D)cost per thousand
E)click-through rate

Quizplus · Accepted Answer

Performance measures for revenues include users/members,fans,share of voice,page views,visitors,unique visitors,average page views per visitor,interaction rate,click-through rate,and fan source.Three performance measures for social media linked mainly to inputs or costs are cost per action (CPA),cost per click (CPC),and cost per thousand (CPM).

All of the Following Are Social Media Performance Measures Except Which