Office Max provides low product prices for products strictly classified as office supplies.In terms of Porter's generic business strategy,Office Max is most likely using a ________ strategy.

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According to Porter's four generic business strategies model,a cost focus strategy involves controlling expenses and,in turn,lowering prices in a narrow range of markets.Retail chains that target only a few market segments in a narrow group of products-such as Office Max in office supplies-use a cost focus strategy successfully.

Office Max Provides Low Product Prices for Products Strictly Classified