The encapsulation of the benefits of a product in the consumer's mind is called the:
A)servuction model.
B)benefit concept.
C)service triangle.
D)service-profit chain.
E)scale of market entities.

Question

Quizplus · Accepted Answer

The encapsulation of the benefits of a product in the consumer's mind is known as the benefit concept. This concept refers to the sum of all the advantages and gains that a consumer perceives from using a particular product, and it is often the primary factor that influences purchasing decisions. The other options given are all different models and frameworks used to analyze and understand the nature of services and service marketing.

The Encapsulation of the Benefits of a Product in the Consumer's