The suggested communication strategy to use when the product is intangible dominant is to:
A)create an intangible image for the product.
B)create awareness for the product.
C)surround it with physical cues and tangible evidence.
D)make sure the product is in the evoked set of alternatives.
E)differentiate the service product from service delivery.

Question

Quizplus · Accepted Answer

Surrounding the intangible product with physical cues and tangible evidence can help make it more tangible in the eyes of the consumer, making it easier for them to understand and evaluate. This can include things like packaging, brochures or presentations, and even the physical environment where the product is delivered or experienced. Creating an intangible image or awareness may not be enough to convince consumers to try or purchase the product. Differentiating the service product from service delivery is also important, but not necessarily the best strategy for making the intangible product more tangible to consumers. Making sure the product is in the evoked set of alternatives is important, but may not be the most effective communication strategy for dealing with an intangible product.

The Suggested Communication Strategy to Use When the Product Is