TechPark, a manufacturing company, was in the process of formulating a strategy in an attempt to improve the firm's competitive advantage. The managers began by evaluating the resources available within the organization to better understand how the firm should compete. Eventually, they decided to offer their products at a lower cost compared to that of their competitors. Identify the strategy used by the managers of TechPark.
A) Corporate-level strategy
B) Transnational strategy
C) Business-level strategy
D) Global strategy

Question

Quizplus · Accepted Answer

The strategy used by the managers of TechPark is a business-level strategy, specifically a cost leadership strategy. The focus is on offering the products at a lower cost compared to competitors, which is a characteristic of a cost leadership strategy at the business-level. Corporate-level strategy, global strategy, and transnational strategy refer to different levels of strategy and are not applicable in this case.

TechPark, a Manufacturing Company, Was in the Process of Formulating