Downing Company is studying the costs required to attract new customers compared to the lifetime profitability of certain types of customers before it decides which new customers to target. Downing is focused on which of the various customer metrics?
A) Customer retention
B) New customer acquisition
C) Customer profitability
D) Market share

Question

Downing Company is studying the costs required to attract new customers compared to the lifetime profitability of certain types of customers before it decides which new customers to target. Downing is focused on which of the various customer metrics? 
A) Customer retention
B) New customer acquisition
C) Customer profitability
D) Market share

Quizplus · Accepted Answer

Downing Company is studying the costs required to attract new customers compared to the lifetime profitability of certain types of customers. Therefore, it is focused on customer profitability.

Downing Company Is Studying the Costs Required to Attract New