Joe, the marketing manager, provided a sales manual to his sales personnel containing protocols to be followed in all sales situations. This is an example of _____ communication.
A) filtered horizontal
B) downward vertical
C) interdepartmental horizontal
D) upward vertical

Question

Quizplus · Accepted Answer

The sales manual provided by Joe represents downward vertical communication, as it involves the manager (higher-up) providing a protocol to his sales personnel (subordinates).

Joe, the Marketing Manager, Provided a Sales Manual to His