Scott and Mark hear a local radio spot for McDonald's as they begin driving on an interstate highway one morning.Later they see a billboard for McDonald's, so they pull over at the next exit and have lunch there.In these ways, McDonald's acts as a large local reseller that uses various promotion efforts to communicate with customers on a local basis.

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The Answer of Scott and Mark hear a local radio spot for McDonald's as they begin driving on an interstate highway one morning.Later they see a billboard for McDonald's, so they pull over at the next exit and have lunch there.In these ways, McDonald's acts as a large local reseller that uses various promotion efforts to communicate with customers on a local basis.

Scott and Mark Hear a Local Radio Spot for McDonald's