Agencies that specialize in ____ are experts in designing incentive programs, trade shows, sale forces contests, and in-store merchandising.

Question

Quizplus · Accepted Answer

Trade-market sales promotions are specifically aimed at increasing sales of a product or service through trade channels such as wholesalers, distributors, and retailers. The activities mentioned, such as incentive programs and in-store merchandising, are common trade-market sales promotion techniques, which suggests that the agency specializes in this area. Direct marketing, direct response advertising, and consumer sales promotions are not necessarily focused on trade channels.

Agencies That Specialize in ____ Are Experts in Designing Incentive