Scenario 2-3 After It Drew a Record-Low 9.8 Million Viewers in 2004

Scenario 2-3
After it drew a record-low 9.8 million viewers in 2004, ABC dropped the rights to air the Miss America pageant. Six years later, in 2010, ABC once again agreed to air the event after cable network TLC declined to pick up the pageant for a fourth year. Although ABC decided to pick up the pageant for a second time in the last twelve years, the terms of the agreement are far more favorable for the large cable network. Similar to its first stint with the network, the pageant will be shown on Saturday nights (television's lowest viewing night of the week) . The difference this time comes in the price ABC had to pay to acquire rights to the event-because of the recent decline in the event's popularity, the network had to pay very little, and ultimately deemed the deal to be a "no-lose" situation.
-(Scenario 2-3) One of the problems the Miss America Pageant has encountered has been an indifference or sometimes negative response to beauty pageants in general.Many viewers are critical of the swimsuit competition which awards points for physical characteristics.The pageant feels this part of the competition is integral to the overall program and wants to educate the public about why the swimsuit competition is included and how it contributes to a well-rounded program.To achieve its goals in this area, the pageant might employ the services of a(n)

A) media buying service.
B) public relations specialist.
C) sales promotion agency.
D) in-house agency.