When America was experiencing tremendous economic growth after WWII, companies wanted to take full advantage of this.So advertising agencies began to conduct research to understand the

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As companies wanted to fully take advantage of the economic growth, advertising agencies began to conduct research to understand the psychology and motivation behind the sell. They wanted to know what drives consumer purchasing behavior and how they can influence it through advertising. This understanding of consumer psychology is crucial for effective advertising.

When America Was Experiencing Tremendous Economic Growth After WWII, Companies