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Some Analysts Have Referred to the Current Era, Since 2000

Question 69

Multiple Choice

Some analysts have referred to the current era, since 2000, as the post-advertising age.One of the elements that characterizes advertising today is that, more than ever before, consumers


A) rely on advertisers and agencies for information.
B) are empowered.
C) are no longer expected to "connect" with brands.
D) have lost interest in advertising.

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